Long before the slew of rhymes my generation had about Michael Jackson and Pepsi, there were these variations of “Pepsi Cola Hits the Spot,” a jingle that actually pre-dates TV commercials: it was shown in movie theatres as far back as the 1930s, making it one of the first filmed commercials of all time! It was also a radio spot circa 1936.
The official version went: “Pepsi Cola hits the spot / twelve full ounces, that’s a lot / twice as much for a nickle, too / pepsi cola is the drink for you!”
It was said to double Pepsi’s sales. It also spawned a whole generation of parodies. They were out of circulation by the 80s, at least at my school, but here’s what Kay Shapero collected:
From Carla De Hoyos
Pepsi cola hits the spot
makes you throw up in a pot
Throw up til your face turns green
Drink Seven up with no caffeine.
From Irving H. Willis
Pepsi Cola is the drink
To pour down your kitchen sink
Taste like vinegar, looks like ink
Pepsi Cola, sure does stink.
From Robert Carr
Christianity hits the spot,
Twelve apostles, that’s a lot,
Jesus Christ and a virgin too,
Christianity’s the religion for you.
(note: the above was current in Chicago in the late ’30s, early ’40s)
I’ve heard scattered reports of the songs turning up on playgrounds to this day. I’m not sure if the tune survives, though. Here’s the original: